Hello.

I'm Kari. Welcome.

You and I will probably get along if you believe marketing should sound like a conversation, not a press release.

I'm a senior global marketing strategist who helps businesses translate complex, technical products into campaigns that connect with real humans. Most B2B companies market the way they talk internally: jargon-heavy, feature-first, built for boardrooms instead of the people who actually use the product. I work to close that gap by building full-funnel strategies rooted in audience understanding, creative storytelling, and measurable outcomes.

I believe the best strategy starts with listening.

My career started in content creation and film production, from a human trafficking nonprofit internship to filming at the Roller Derby World Cup to post-production on two movies (yes, I'm on IMDB). That foundation in storytelling still shapes how I approach marketing strategy today: every campaign is a story, every audience is a character, and the job is to find the narrative that makes someone stop scrolling and start caring.

What changed is the altitude. I moved from creating individual pieces of content to architecting full campaign strategies, product launches, organizational frameworks, and AI-powered systems that scale strategic thinking across teams. I now work at the intersection of technical depth and commercial strategy in global B2B biotech, where I build campaigns for products most marketers could not explain in a single sentence, let alone sell.

I'm a senior global marketing strategist with over a decade of experience building campaigns for complex, technical products across multiple industries. My work sits at the intersection of strategic planning, creative storytelling, and operational execution. I have led product launches, built multi-phase campaign architectures, designed AI-powered marketing frameworks, and partnered cross-functionally with product, sales, and creative teams to turn business goals into measurable outcomes.

I am most effective when the problem is layered: when the product is hard to explain, the audience is technical, the stakeholders are many, and the path from strategy to execution requires someone who can hold the full picture. I have led and empowered diverse, cross-functional teams to successfully execute 50+ projects within the past five years.

Full-funnel campaign strategy and planning, product launch frameworks, audience segmentation, competitive positioning, messaging architecture, nurture journey design, campaign measurement and attribution, strategic narrative development, brand storytelling, email strategy systems, content strategy and editorial planning, marketing briefs and creative direction, cross-functional project leadership, budget planning and phased execution, AI-powered marketing frameworks and prompt systems, institutional knowledge codification, and go-to-market playbooks.

Brochures, proposals, website copy, social media content, technical articles, video captions, SEO articles, blogs, video scripts, email campaigns, internal communications, press releases, conference abstracts, Google ads, print advertisements, white papers, case studies, product descriptions, and LinkedIn profiles. Live production, post-production, and videography credits include Roller Derby Regionals and World Cup, Middle of the Map Fest, Launchpad New Artist Series, Exodus Cry documentaries, Madison Symphony Orchestra, political debates, hockey tournaments, ice skating competitions, All State Insurance commercial, Onething conference (25,000 attendees), distance learning courses, and live bands.